Gedaliah Freund
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Spear

Brand identity and website for a growing technology company.

Spear wordmark
Role
Project lead
Scope
Brand identity, website, launch materials
Background
Spear needed a clear, confident presence that matched the quality of its product and could scale with the company.
What was done
Developed a restrained wordmark and visual system, then applied it across stationery, a new website and launch presentations.
Results
A consistent brand rolled out across every customer touchpoint within one quarter.
Spear business cards and letterheadSpear website shown on a laptop